Seven complete brand worlds for one little lunch brand, each with its own font, color, motion, and feel. Click a tab to open that direction as a mini brand guideline. Same heart every time, named for Jade's kids Koko and Lou.
07 Marker Holiday and 02 Mid-Century Bento are the two strongest. Marker Holiday is the most literal answer to your brief, "my kid drew this meets high-end organic," it is the McGregor hand, joyful and premium at once. Mid-Century honors what bento actually is, and reads worth every penny. 03 Co-op '74 is the warm crowd-pleaser if you want maximum farmers-market trust. Quiet and Botanica overlap as the two "elevated" lanes, keep one.
If kids should pick it01 Crayon Carnival or 07 Marker Holiday
If parents should trust it02 Mid-Century or 06 Botanica
If it should feel one-of-a-kind05 Riso or 07 Marker Holiday
Tip: every dot on the map is clickable, and each tab is a full mini brand guideline with logo, type, color, applications, and its own motion style. Tell me "the font in 07 with the colors in 03," or "02 but warmer," and I will lock it.
Rise & settle. The sun lifts into place and the name eases up beneath it, one calm, confident move. No bounce. Composed, like setting down a lacquer box.
"Balanced, fresh, and quietly perfect."
Best for premium credibility, authenticity. Watch-out: keep one playful touch so it reads "for kids."
Press & stamp. Each element thumps down from slightly oversized and settles a hair off-square, like an ink stamp on kraft. Tactile, handmade, a little imperfect.
"Picked this morning, packed with love."
Best for farmers-market trust, warmth. Watch-out: keep layout modern so it reads 2026.
The quiet lane · hushed, editorial, grown-up wellness
Draw-on & wobble. Lines sketch themselves in as if a marker is moving across the page, then everything keeps a gentle living wobble, the hand never fully still. Inspired by the loose marker work of Michael McGregor.
"Made by hand, eaten with both."
Best for the literal brief, "my kid drew this meets high-end organic." Joyful and premium at once. Watch-out: the hand must stay charming, not messy.